What Valeo Athletic actually is

Ethan Pope and Emily Pursehouse took Valeo Athletic on in April 2024 and relaunched it with an open day that August. Every Google review since has left it at a flat 5.0, now across 43 of them. It sits at 11 Paxman Road on the Hardwick Industrial Estate, a minute off the A47 roundabout and a few doors from Aerial Fitness and FolkFit, which makes that short road the densest training strip in the borough.
The hours tell you who it is built for. 06:00 to 20:00 Monday to Thursday, 06:00 to 19:00 on Friday, then only 08:00 to 12:00 on Saturday and Sunday. That is an early starter's gym and a commuter's gym. If your training happens on a Sunday afternoon, this is the wrong building. No price is published.
Everything we could verify
| Type | Gym |
| Where | 9, Hardwick Industrial Estate, 11 Paxman Rd, King’s Lynn, PE30 4NE |
| Google rating | 5 from 43 reviews |
| Our score | 4.8 out of 5 |
| Position in the register | #4 of 21 |
| Opening hours | Published on their Google profile |
| Price | Not published. Ask them directly. |
| Operator | Independent |
| Phone | +44 7411 711148 |
Ratings and review counts are Google's, read on 19 September 2026. We publish a price only where the operator publishes it.
Other gyms in the register
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Budget 24/7 on Campbells Meadow, carrying 881 Google reviews at 4.9 stars.
Sorority
The town’s only women’s gym, 40 St James Court, a straight 5.0 from 50 reviews.
Just4You Fitness
Independent, open all hours at Hansa Court on Lubeck Road, 5.0 from 46 reviews.
Heros
North Lynn weights room on Bryggen Road: 179 reviews at 4.8, open 06:00 to 22:00.
Motiv8 Boxing 24/7, Flowers fitness
Boxing plus a 24 hour floor on Nelson Business Park, 4.8 from 94 reviews.
Barefoot Crew
Coaching, nutrition and yoga from Manor Road out towards Hunstanton, 5.0 from 20.
